5 Trends for the Future of Marketing in 2020 and Beyond

By on August 5th, 2020

To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Of course, there’s no guarantee that these predictions will come true.…

5 Reasons Automation is the New Reality in Digital Marketing

By on August 5th, 2020
content marketing budgets

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. Humans have always been searching for ways to make our daily lives easier by getting machines to take over various tasks. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing…

4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

By on August 3rd, 2020

The mark of a successful business is its commitment to constant improvement. Change is inevitable, especially in today’s fast-paced environment. If your brand is out of step with the latest technology or design trends, it’s at risk of being passed over by consumers. But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong.…

CMO Salary Data Suggests Declining CMO Influence?

By on July 28th, 2020

What does a CMO's (chief marketing officer) salary have to do with their influence? It's an interesting question. Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn't mean marketing doesn't matter. It's evolving, and so must the role of the CMO. Quick Takeaways: There…

How Marketing Attribution Can Drive Your Marketing Strategy

By on July 27th, 2020
marketing attribution helps digital marketing

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. To ensure that you’re spending your time and resources wisely, you must understand what’s working and what isn’t. This is what marketing attribution can help you to figure out. As you can see, I have been writing about this topic for a long time. It's relatively complex. And few marketers have…

How to Encourage Uncomfortable Discussions Using Marketing

By on July 23rd, 2020

As consumers, we tend to do two things that make marketers’ jobs harder. First, we actively avoid getting bombarded by messaging. As Ryan Holmes, co-founder of Hootsuite, mentioned in a LinkedIn piece, a whopping 86 million of us actively block the roughly 5,000 ads we see daily. As if that weren’t bad enough, we also have an annoying tendency to shy away from talking about topics that make us feel…

11 Digital Marketing Trends You Need to Know for 2020

By on July 23rd, 2020
digital marketing trends

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic level, and in this article, I’ll be looking in more detail at some of the specific trends to look out for. Technology continues to advance…

7 Key Stats That Point to the Future of Marketing

By on July 21st, 2020
stats on the future of marketing

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the  "developed world" (hate that term - it's so condescending isn't it?) Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing. Recently, we looked…

95% of LinkedIn Profiles, Content and Messaging Are Irrelevant: Sales Needs More Enablement from Marketing

By on July 16th, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. Even though many companies are in cash conservation mode, I do not believe that the “silence” is a direct result of the health crisis. Buyers still want relationships with experts that can help them now with their current challenges and in the future. The issue…

4 Coronavirus-Fueled Marketing Trends to Take Advantage Of

By on July 15th, 2020

We find ourselves in strange times. Life as we knew it, along with the “marketer’s playbook,” has completely gone out the window. In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences.  However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four digital marketing trends might help you…