2020 CMO Predictions: Content Overload, Advocacy, Customer Data and Personalization Remain Top Priorities

By on December 12th, 2019

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. Here is the 3rd annual CMO Predictions infographic from PAN Communications – it's designed to assess the industry landscape and give marketers a look at upcoming challenges and trends. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget…

8 Gamification Strategies to Encourage Social Media Advocacy

By on December 11th, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer. After all, the more “likes,” shares and followers that a business gains on social media, the greater the company’s social media reach…

How to Create a Marketing Roadmap to Align Your Team

By on December 11th, 2019

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing strategy is one thing when you’re operating solo. It’s another thing when you’re operating as…

How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event)

By on December 10th, 2019

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. As someone who speaks at conferences for my industry regularly, I’d like to share some tips that will increase your chance of success. Here’s how to snag…

5 Questions to Boost Your 2020 Content Marketing Strategy

By on December 9th, 2019

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science—nor is it a one-and-done kind of activity. While you may only make major tweaks to it once a year, you may be better served by giving it a more regular checkup. Even if your content is…

9 Ways to Increase Landing Page Conversions

By on December 4th, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits of SEO are worth your company’s time. SEO is a great concept and useful in achieving a goal. The objective, like many other business activities, is to convert leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is…

The Tech Giant’s Guide to Effective Content Marketing

By on December 3rd, 2019

Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information. At the same time, they must face the challenge of simplifying complex, technical information and making it interesting and engaging. And all of this must somehow be tied back into making sales. These factors can make successful content marketing…

Kick Scrooge to the Curb to Make Your Holiday Marketing Numbers Soar!

By on December 2nd, 2019

It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge. But what if your employees think you’re a bit of a Scrooge? How engaged are they at work? Only about 30 percent of the nation’s employees are engaged on the job,…

How to Use Trademarks, Service Marks, and Copyrights in B2B Branding

By on November 27th, 2019

Trademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarking a slogan, or branding an entire company, it’s important to protect your intellectual properties (IPs). Since B2B branding and marketing frequently involves the creation and use of IPs, knowledge of these concepts is especially important. Once you understand the basics, it’s easy to determine which protection is right for your needs. So, before you run…

4 Trends You Need to Know on Martech’s Evolution

By on November 26th, 2019

Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Fortunately, martech has begun to mature. A few years ago, the landscape was doubling or tripling annually; last year, it grew by just 36%. As the dust settles, the arc of its evolution…

4 Essential Graphic Design Trends For 2020

By on November 25th, 2019

Keeping up with what is popular in the graphic design world can almost feel like a full-time job. I mean every day there are thousands of amazing graphics published across the world. However, once you look at enough of those examples you start to see some patterns and tendencies. But you don’t have time for that. Thankfully I have done all that hard work and distilled those examples into a few…

What Does Company Culture Have to Do with Marketing?

By on November 20th, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential. Never is this misuse more evident than in its marketing results. Four years ago, I…

Hey Boomer! Want Gen Z Customers? Be Like Gen Z

By on November 19th, 2019

If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement. Thanks to Thunberg and the millions she’s inspired, it’s become clear that young people view climate change as a defining issue of their generation. What’s less clear is how their demands will be enacted. What am…

Why You Need to Market Your Businesses to Your Employees First

By on November 18th, 2019

I can hear you now. “Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked. If you’re still thinking through the lens of last century’s way of doing work, stop. Silos—departmentalizing every task—is so yesterday. Collaboration is the key to success in today’s businesses. HR…

The Changing Role of Marketing in 2020 – Culture and Customer Experience

By on November 16th, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need.…

Put the Focus on People to Transform Content Marketing

By on November 13th, 2019

So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the topics and the different content formats you plan to create, you’re missing a trick. Instead, you should be focusing on the people you’re trying to reach through content marketing. Quick Takeaways: Publishing content on the right topic in the right format is only a small aspect of successful content marketing. For true success,…

The Biggest Event Trends for 2020

By on November 12th, 2019

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and…

Why Marketing Should Lead Your Digital Transformation

By on November 11th, 2019
marketing lead digital transformation

We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business. The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation,…

How Creative Marketers Can Get What They Need From Data

By on November 11th, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres. The best marketing is no different. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming. Marketers have to…

To Reach Today’s Buyers, Market Your Culture (Not Your Product)

By on November 6th, 2019

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. The difference…