Article by Mark Schmukler

  • 5 Inbound Marketing Hacks to Grow Your Business

    The B2B marketing landscape is ever-changing. Years ago, prospective customers might have contacted a salesperson to ask questions or seek education about a product they were interested in before setting up a formal appointment or demonstration. Now, with the internet at their fingertips, people are educating themselves, researching their questions online, and even completing purchases

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  • web strategy is important

    Your Guide to a Smart B2B Website Strategy in 2020

    Just like digital marketing, web design has its own trends to follow if you want to stay current. But a successful web strategy doesn’t end at your website. The discussion can take many different forms and include topics ranging from navigation to user experience to ongoing content creation. Right now, since your customers likely can’t

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  • brand personality social media

    How to Convey Your Brand Personality Through Social Media

    You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience

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  • The 5 Best KPIs for Measuring B2B Brand Awareness

    Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey, it’s sometimes undervalued because it can be difficult to fully grasp and measure. Companies with strong brand awareness

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  • B2B SEO

    5 SEO Strategies Every B2B Company Should Be Using

    Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow. You’ll regularly water your plant, adjust the amount of sunlight it gets,

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  • What is the Most Trusted Social Media Platform in B2B?

    Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. How can you break

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  • How to Use Trademarks, Service Marks, and Copyrights in B2B Branding

    Trademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarking a slogan, or branding an entire company, it’s important to protect your intellectual properties (IPs). Since B2B branding and marketing frequently involves the creation and use of IPs, knowledge of these concepts is especially important. Once you understand the basics,

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  • How Account-Based Marketing Works: Digital And Traditional Tactics

    The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation. This is where account-based marketing (ABM) comes

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  • How Branding Can Determine the Success of Your Marketing

    If you’ve just begun working with a marketing agency, you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment. You probably feel like the sooner your agency acts with marketing tactics like emails, blogs, and content offers, the sooner the marketing ROI will roll in. Even though you’re keen to

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  • 20 B2B Marketing Strategies That Are Effective In 2020

    “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy

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